Public Health and Aging: Maximizing Function and Well-Being, Second Edition

	Author(s):	Steven M. Albert PhD MSc MSPH, Vicki A. Freedman PhD
	Collection:
	Publisher:
	Year:	2006
	Langue:	English
	Pages:	427 pages
	Size:	4.31 MB
	Extension:	PDF

[tab] [content title="Summary"] "The new edition strikes a perfect balance between breadth and depth, making it appealing to practitioners, academics, and students alike. The second edition of *Public Health and Aging* is an essential read in the evolving field of public health and aging." – American Public Health Association "[This] book provides valuable insights into the physical, mental, and social functioning domains that affect older adults and how these factors influence quality of life. A significant contribution to the growing field of public health and aging." – Doody's As the healthcare industry continues its focus on promoting health and preventing disease among elderly populations, this book argues that simple health promotion and disease prevention are insufficient to address the complex challenges of aging, whether it involves physical frailty, dementia, or the approach of death. Instead, this groundbreaking text emphasizes maximizing function and well-being in older adults. It advocates for the development and maintenance of optimal physical, mental, and social functioning, regardless of acquired diseases, while acknowledging the senescent changes associated with late life. Now fully updated, revised, and expanded, the second edition includes new chapters on chronic disease, long-term care, and ethical issues in public health and aging. This book is also an excellent textbook for both graduate and undergraduate programs. **Key Features:** - Provides updated statistics and trends related to physical, cognitive, and affective functioning in older adults - Covers essential topics such as physical functioning and disability, cognitive decline, social functioning, quality of life, and mortality - Discusses national efforts to create more "elder-friendly" communities - Includes important information on evidence-based depression management programs - Explores core public health fields: epidemiology, population studies, health systems and policy, and health behaviors - Instructor's Guide available to qualified instructors (contact textbook@springerpub.com) This book is an invaluable resource for health professionals and students, detailing measures healthcare professionals can take to help elderly populations not just maintain, but optimize their health. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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The Many Faces of Health, Competence and Well-Being in Old Age: Integrating Epidemiological, Psychological and Social Perspectives

	Author(s):	Hans-Werner Wahl, Hermann Brenner, Heidrun Mollenkopf, Dietrich Rothenbacher, Christoph Rott
	Collection:
	Publisher:
	Year:	2006
	Langue:	English
	Pages:	267 pages
	Size:	1.32 MB
	Extension:	PDF

[tab] [content title="Summary"] The primary goal of this book is to provide an interdisciplinary exploration of key issues in current ageing research, specifically health, competence, and well-being. These topics are examined through three converging research streams: social-ecological research, which emphasizes the role of social and physical environments in shaping ageing processes such as daily competence; geropsychology, which adopts a life-span developmental perspective on ageing; and epidemiology, which provides essential data on disease, function, and prevention. Each of these three research areas is introduced briefly, followed by three empirical chapters addressing the latest key research questions. Renowned experts in the field then provide further discussion on each chapter. This volume not only connects ageing research with policy considerations and implications but also bridges European research with the global scientific community’s knowledge base on ageing. It will be of significant interest to scholars and graduate students in ageing research, particularly in the social and behavioral sciences, as well as in fields such as epidemiology, geriatrics, geropsychiatry, demography, and biogerontology. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Reality Fitness : Inspiration for Health and Well-Being

	Author(s):	Nicki Anderson
	Collection:
	Publisher:	New World Library
	Year:	2000
	Langue:	English
	Pages:	102 pages
	Size:	1.4 MB
	Extension:	PDF

[tab] [content title="Summary"] This book brings to mind the saying, "Life is hard by the yard, but by the inch it's a cinch." The author rejects the all-or-nothing mindset and instead emphasizes making small, manageable changes. She encourages keeping a food journal to become more aware of your habits and finding realistic ways to improve them. She also promotes a fitness plan that fits your lifestyle, one you can actually stick to. This book won’t make you feel like a failure if you can’t adhere to a strict regimen. Highly recommended! [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Guide des aliments antioxydants

	Author(s):	Juliette Pouyat-leclere
	Collection:
	Publisher:	Thierry Souccar
	Year:	2013
	Langue:	English
	Pages:	pages
	Size:	7.5 MB
	Extension:	EPUB

[tab] [content title="Summary"] Face au vieillissement causé par les radicaux libres, les scientifiques recommandent de consommer des aliments riches en antioxydants. Mais comment faire les bons choix ? Pour la première fois, un guide révèle le pouvoir antioxydant de plus de 500 aliments et les types d'antioxydants qu'ils contiennent. Vous pourrez ainsi élaborer des repas particulièrement protecteurs et découvrir de nombreux "super-aliments" qui ralentissent le vieillissement quotidien et préviennent les maladies liées à l'âge, telles que le cancer, les maladies cardiovasculaires, Alzheimer, Parkinson, ainsi que des problèmes comme les rides, la cataracte et l'arthrose. Vous y découvrirez aussi : - Quels sont les principaux antioxydants présents dans notre alimentation ? - Comment agissent-ils sur l'organisme ? - La cuisson réduit-elle leurs effets protecteurs ? - Comment évaluer votre niveau de stress oxydant ? - Comment optimiser vos défenses antioxydantes ? - Que pensent les chercheurs des compléments alimentaires antioxydants ? Juliette Pouyat-Leclère, docteur en sciences et journaliste scientifique spécialisée en nutrition et santé, est l’auteure de ce guide. Elle est également l’auteure de *Le Bon Choix pour cuisiner*, un guide de référence en matière de cuisine et de nutrition. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Access 2010 utilisateur : guide de formation avec cas pratiques

	Author(s):	Philippe Moreau; Yvan Picot
	Collection:
	Publisher:	Eyerolles
	Year:	2011
	Langue:	English
	Pages:	350 pages
	Size:	69.44 MB
	Extension:	PDF

[tab] [content title="Summary"] [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Mobile Marketing For Dummies

	Author(s):	Michael Becker, Arnold
	Collection:
	Publisher:	For Dummies
	Year:	2010
	Langue:	English
	Pages:	384 pages
	Size:	6.59 MB
	Extension:	PDF

[tab] [content title="Summary"] Straightforward advice for creating and launching a mobile marketing plan Mobile communication is booming, and so is marketing on mobile devices. *Mobile Marketing For Dummies* offers a clear and accessible guide for developing, launching, and optimizing a mobile marketing program. Aimed at marketing professionals and business owners with little experience in the mobile space, it explains what mobile marketing is and how to adapt a traditional marketing strategy for mobile platforms. Key topics include assembling resources and budget, crafting a plan, following best practices, building mobile-friendly websites, and much more. - Learn what mobile marketing is, how to adapt your traditional marketing plan for mobile, and how to create and launch a mobile marketing strategy from scratch. - Explore how to activate your plan using voice, text, email, and social media campaigns. - Gain insights into the technical aspects of building mobile websites and apps, monetizing mobile, and advertising on other mobile platforms. *Mobile Marketing For Dummies* provides the essential tools to help you succeed in the dynamic mobile marketing landscape. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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The handbook of mobile market research : tools and techniques for market researchers

	Author(s):	Poynter, Ray, Williams, Navin, York, Sue
	Collection:
	Publisher:	John Wiley and Sons
	Year:	2014
	Langue:	English
	Pages:	312 pages
	Size:	1.5 MB
	Extension:	PDF

[tab] [content title="Summary"] The first book on the market dedicated to mobile research With more people owning mobile phones than computers or landlines, researchers have long recognized the need to shift data collection to mobile platforms. However, until now, there have been no systems that could effectively support this shift. This gap has been due to system incompatibilities, a lack of suitable tools, and a general misunderstanding of how to best leverage mobile technology. Many organizations have attempted to adapt traditional surveys to mobile formats without addressing the necessary changes, such as the need for shorter, more mobile-friendly surveys. Abstract: The definitive guide to mobile market research, *The Handbook of Mobile Market Research* is the first comprehensive resource focused entirely on the use of mobile technology in market research. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Le commerce mobile : construire une stratégie commerciale adaptée aux nouveaux comportements d'achat

	Author(s):	Rosa-Linda Gutierrez
	Collection:
	Publisher:	50Minutes.fr
	Year:	2018
	Langue:	English
	Pages:	pages
	Size:	1.45 MB
	Extension:	EPUB

[tab] [content title="Summary"] Un guide pratique et accessible pour maîtriser le commerce mobile ! Pour de plus en plus d'entreprises, la vente en ligne n'est plus vue comme une menace, mais comme une véritable opportunité. Après l’émergence des premiers sites de vente sur Internet, c'est maintenant au tour du commerce mobile de se développer grâce à la popularité croissante des smartphones et des tablettes. Le mobile transforme la manière dont les clients interagissent avec les produits et services, en modifiant profondément leur parcours d'achat et en favorisant l'immédiateté. Le m-commerce est ainsi devenu un canal de vente essentiel, que les enseignes ne peuvent plus négliger, et leur stratégie mobile doit constamment s’adapter. Ce livre vous permettra de : - Comprendre les enjeux du m-commerce - Identifier la solution mobile la mieux adaptée à vos besoins - Utiliser le m-commerce pour stimuler vos ventes - Intégrer le m-commerce dans votre stratégie marketing - Et bien plus encore ! Le mot de l'éditeur : « Avec l'auteure, Rosa-Linda Gutierrez, nous avons voulu offrir aux lecteurs des conseils pratiques pour tirer le meilleur parti du m-commerce. Ce guide vous accompagne, étape par étape, dans la mise en place d’une stratégie commerciale efficace sur mobile. » À PROPOS DE LA SÉRIE 50MINUTES | Coaching pro La série « Coaching pro » de la collection « 50MINUTES » est destinée à ceux qui, en période de transition ou non, souhaitent acquérir de nouvelles compétences, répondre à une problématique professionnelle ou réévaluer leur équilibre de travail. Dans un style simple et dynamique, nos auteurs allient théorie, pistes de réflexion, exemples concrets et exercices pratiques pour aider chacun à avancer sur le chemin de l’épanouissement professionnel. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Prospection commerciale : Stratégie et tactiques pour acquérir de nouveaux clients

	Author(s):	René Moulinier
	Collection:
	Publisher:	Eyrolles
	Year:	2009
	Langue:	English
	Pages:	249 pages
	Size:	4.77 MB
	Extension:	PDF

[tab] [content title="Summary"] [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Marketing Channel Strategy: An Omni-Channel Approach

	Author(s):	Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
	Collection:
	Publisher:	Routledge
	Year:	2019
	Langue:	English
	Pages:	pages
	Size:	744 KB
	Extension:	EPUB

[tab] [content title="Summary"] *Marketing Channel Strategy: An Omni-Channel Approach* is the first book on the market to present a completely unique and updated perspective on channel marketing. Authors Palmatier and Sivadas have reworked this classic text to fit the modern marketing landscape by developing a model that demonstrates how to engage customers across multiple marketing channels simultaneously and seamlessly. Unlike multi-channel marketing, the omni-channel approach acknowledges that customers not only access products and services through various channels but often do so at the same time—comparing prices on different websites and seamlessly switching between mobile and desktop devices. With a solid theoretical foundation that readers expect, this book also includes numerous practical exercises and applications designed to help students understand how to design and implement omni-channel strategies in real-world scenarios. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing will benefit from acquiring the latest, cutting-edge marketing skills presented in this comprehensive resource. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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The End of Shops: Social Buying and the Battle for the Customer

	Author(s):	Cor Molenaar
	Collection:
	Publisher:	Gower Pub Co
	Year:	2013
	Langue:	English
	Pages:	198 pages
	Size:	2.40 MB
	Extension:	PDF

[tab] [content title="Summary"] Shops are facing numerous challenges, including economic recession, local regulations, parking issues, competition from online retail, and the strong bargaining power of suppliers. Shopping online 24/7 has become a genuine alternative to traditional stores, which are limited by fixed opening hours and a narrower product selection. So, does the traditional retailer still have a future? What are the latest trends in this shifting landscape, and how can they be leveraged to create effective business models? Cor Molenaar examines the struggles and risks facing retail, outlining the opportunities and potential for the sector to turn things around. He explores the evolving buying behavior of consumers (the new shopping), the history and evolution of retail (from the past to the present and what it needs to become in the future), and offers a vision of what the shop of tomorrow will look like. In order to survive, physical stores must adapt, reassess their unique value propositions, and find new ways to collaborate with both suppliers and customers. While online retailing is often viewed as the ultimate solution, Molenaar questions whether it truly is the answer. The online landscape will also continue to evolve, with many e-retailers disappearing or remaining on the periphery. Only the most astute suppliers and online stores, those who can maximize the opportunities offered by the Internet, will thrive. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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Strategic Retail Management and Brand Management: Trends, Tactics, and Examples

	Author(s):	Doris Berger-Grabner
	Collection:
	Publisher:	De Gruyter Oldenbourg
	Year:	2021
	Langue:	English
	Pages:	447 pages
	Size:	2.77 MB
	Extension:	PDF

[tab] [content title="Summary"] The retail industry and its associated business models have undergone a significant period of disruption. The rapid rise of new technologies, digital business models, and the transformation of social media platforms into major sales channels continue to shape the sector. Key external trends will play a crucial role in influencing and reshaping the retail landscape in the years ahead. As such, it is essential to prepare for these changes and equip oneself with the knowledge needed to gain a competitive edge. This textbook offers foundational knowledge about both the national and international retail sectors while providing valuable insights into key trends and developments. It covers critical areas such as new patterns of personal consumption, evolving geopolitical dynamics, technological advancements, and significant industry shifts. Additionally, it explores the importance of retailers adapting to these trends by refining their strategies, building strong brands, and finding innovative approaches to doing business. In today's challenging retail environment, this textbook aims to provide readers with the necessary insights and explanations to better understand these challenges and their managerial implications. The book emphasizes strategic brand management and branding decisions within the retail context. It is the first textbook to combine strategic retail management with strategic branding, featuring numerous best-case examples and practical illustrations. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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