Amerland, Dave | ||||
Que | ||||
2014 | ||||
English | ||||
229 pages | ||||
5.33 MB | ||||
[tab] [content title="Summary"] David Amerland provides a clear explanation of concepts like the Knowledge Graph (TM), TrustRank (TM), AuthorityRank (TM), personalized and mobile search, as well as social media activity, in this straightforward book aimed at helping readers stay ahead in SEO techniques. Drawing from his deep understanding of Google's inner workings and its latest patents, he also highlights the increasing influence of social networks on SEO performance. This book is targeted at business professionals rather than tech experts and offers easy-to-follow guidance that reflects the radical changes happening at Google and beyond. The content covers topics such as: What is semantic search? What is the Knowledge Graph? What’s new in SEO? Trust and author rank. What is TrustRank? How content became marketing. Social media marketing and semantic search. There is no longer a "first" page on Google. The spread of influence and semantic search. Entity extraction and the semantic web. The four Vs of semantic search. How search became invisible. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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