 |
||||
| Andrew B. King | ||||
| O'Reilly Media | ||||
| 2008 | ||||
| English | ||||
| 367 pages | ||||
| 7.87 MB | ||||
[tab] [content title="Description"]Remember when having an optimized website simply meant it didn’t take forever to load? Times have changed. Today, website optimization is crucial for determining the success or failure of a business, and it requires much more expertise to achieve effective results. This book serves as a comprehensive guide to the tips, techniques, secrets, standards, and methods involved in website optimization. It explores everything from boosting site traffic to maximizing lead generation, enhancing responsiveness, improving navigability, retaining prospects, and closing more sales, all within the context of 21st-century website optimization. **Website Optimization** merges online marketing strategies with site performance tuning to provide the competitive edge needed in today’s digital landscape. You’ll discover how to enhance your online marketing efforts through effective paid and organic search visibility strategies, improved lead generation, conversion methods, and expert ad copywriting techniques. Moreover, the benefits of increased site speed, reduced download times, improved reliability, and better navigability will synergize with your marketing efforts to maximize your site’s overall effectiveness. In this essential resource for business and IT managers, author Andrew King, president of Website Optimization, LLC, collaborates with experts in various key areas to teach you: - **Search Engine Optimization**: Best practices for enhancing search visibility, including step-by-step keyword optimization, category and tag cloud creation, and guerrilla PR techniques for boosting inbound links and rankings. - **Pay-Per-Click Optimization**: Guidelines for effective ad copywriting, setting profit-driven goals, calculating and optimizing bids, landing page enhancements, and campaign management tips. - **Optimizing Conversion Rates**: Strategies for increasing leads through effective landing page design, focusing on benefit-oriented copy, credibility-based design, value hierarchies, and creating unique selling propositions. - **Web Performance Tuning**: Techniques to optimize (X)HTML, CSS, and Ajax for improved speed, reduced download footprints, and enhanced reliability. - **Advanced Tuning**: Client-side strategies like on-demand content, progressive enhancement, and inline images, alongside server-side tips to enhance parallelism, utilize cache control, implement browser sniffing, and apply HTTP compression and URL rewriting for traffic preservation. - **Web Metrics**: Insights into the best metrics and tools for analyzing visitor data, measuring web conversion and success rates, including search marketing metrics and web performance measures such as Pathloss and waterfall graphs. **Website Optimization** not only outlines a successful strategy but also provides specific techniques for you and your team to implement. A profitable website must be well-designed, up-to-date, highly responsive, and compellingly persuasive to attract prospects, convert them into buyers, and encourage repeat visits. This book details exactly what you need to achieve all these objectives. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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