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| Craig S. Fleisher, Babette E. Bensoussan | ||||
| FT Press | ||||
| 2007 | ||||
| English | ||||
| pages | ||||
| 3 MB | ||||
| EPUB | ||||
[tab] [content title="Summary"] "I believe this book will fill a significant gap for both full-time competitive intelligence professionals and those seeking to enhance their managerial toolkit with strong analytical skills." — Bill Fiora, Partner and Founder, Outward Insights "Every manager and business decision-maker should be thankful to Fleisher and Bensoussan for demonstrating how to make their analytical work more rigorous and less ad-hoc. This is the real deal, no substitutes." — Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University **The Essential Guide to Business and Competitive Analysis** - Transform raw data into actionable business recommendations - Answer the critical executive questions: "What?", "So What?", and "Now What?" - Master the 24 most effective analysis techniques: how to choose and apply them - A must-read for anyone involved in analysis: managers, consultants, strategists, and functional experts From the authors of the widely praised *Strategic and Competitive Analysis*, this new, practical guide is a game-changer for anyone who works with data to inform business decisions. It offers a comprehensive, step-by-step approach to the best tools and techniques used in business and competitive analysis today, helping you tackle tough questions and deliver actionable insights. In *Business and Competitive Analysis*, Fleisher and Bensoussan begin by explaining the analysis process from start to finish—how to define problems, select the right tools, avoid common pitfalls, and communicate results. The book then provides in-depth guidance on 24 of today’s most valuable analysis models, bringing together techniques from diverse fields such as economics, corporate finance, sociology, anthropology, intelligence, and futurism. These techniques range from well-known models like McKinsey 7S and industry analysis to emerging methods that are not typically found in a single resource. Each analysis technique is presented with clear descriptions, strategic context, and a step-by-step guide for implementation. The authors also assess the strengths, weaknesses, and business value of each method, ensuring that you can confidently choose the right tool for any assignment. **Key Topics Covered:** - **Fundamentals of Business and Competitive Analysis**: Objectives, processes, pitfalls, and the benefits of analysis - **Competitive Analysis Techniques**: Nine Forces, Competitive Positioning, Business Model, SERVO, and Supply Chain Analyses - **Enterprise Analysis Techniques**: Benchmarking, McKinsey 7S, Shadowing, Product Line, and Win/Loss Analyses - **Environmental Analysis Techniques**: Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, and Country Risk Analyses - **Evolutionary Analysis Techniques**: Technology Forecasting, War Gaming, Event/Timeline, Indications and Warning Analyses, and more - **Financial, Probabilistic, and Statistical Techniques**: Basic Statistics, Competitor Cash Flow, Analysis of Competing Hypotheses (ACH), and Linchpin Analyses With a practical, no-nonsense approach, *Business and Competitive Analysis* provides the tools you need to convert overwhelming data into meaningful insights and recommendations that decision-makers will act on. Whether you're working in a corporate strategy department, consulting, or managing a key business unit, this book is an indispensable guide to mastering the analytical challenges of today’s complex business environment. --- **Table of Contents:** 1. Business and Competitive Analysis: Definition, Context, and Benefits 2. Performing the Analysis Process 3. Avoiding Analysis Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT Method 6. Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis 11. Benchmarking Analysis 12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypotheses 29. Linchpin Analysis Index --- This is the ultimate handbook for anyone looking to elevate their business and competitive analysis skills and drive smarter, more informed decision-making in any organization. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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