| Author | Marketing Knowledge |
| Publisher | publisher_name |
| Year | 2005 |
| Language | English |
| Pages | 122 |
| Size | 2.38 MB |
| Extension |
Summary
CIM Revision Cards: Customer Communications in Marketing 04 05, First Edition is a practical and concise resource designed to help marketing professionals and students prepare for the Chartered Institute of Marketing (CIM) exams. This book focuses on the critical area of customer communications, providing a clear and structured overview of key concepts, strategies, and tools. It covers essential topics such as understanding customer behavior, developing effective communication strategies, and leveraging digital and traditional channels to engage customers. The revision card format makes it an ideal study aid, offering bite-sized information that is easy to digest and review. Whether you're a student preparing for exams or a professional looking to refresh your knowledge, this book is a valuable tool for mastering customer communications in marketing.
Key Features
- Concise and Focused: Provides a clear and structured overview of customer communications in marketing, making it ideal for revision.
- Exam-Oriented: Tailored specifically for CIM exam preparation, covering all key topics and concepts.
- Practical Insights: Offers practical strategies and tools for effective customer engagement and communication.
- Digital and Traditional Channels: Explores both digital and traditional communication methods, ensuring a comprehensive understanding.
- Portable Format: The revision card format makes it easy to study on the go, with bite-sized information for quick review.
About Author
Marketing Knowledge is a well-known name in the field of marketing education and professional development. Specializing in creating resources for the Chartered Institute of Marketing (CIM) qualifications, the author provides practical, exam-focused materials that help students and professionals succeed. Their works are widely recognized for their clarity, relevance, and ability to simplify complex marketing concepts. With a focus on real-world applications, Marketing Knowledge ensures that readers are well-equipped to tackle both exams and professional challenges in the marketing industry.
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Frequently Asked Questions
Q: What can I learn by reading this book?
A: By reading this book, you will gain a solid understanding of customer communications in marketing, including strategies for engaging customers, understanding their behavior, and leveraging both digital and traditional communication channels. It is particularly useful for CIM exam preparation.
Q: Is this book suitable for beginners?
A: Yes, this book is suitable for beginners. It provides a clear and structured introduction to customer communications, making it accessible for those new to the subject while also serving as a useful revision tool for more experienced readers.
Q: Is this book recommended for professionals?
A: Absolutely. This book is highly recommended for marketing professionals looking to refresh their knowledge or gain new insights into customer communications. Its practical focus and concise format make it a valuable resource for both study and professional development.
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