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Ecommerce Reimagined : Retail and Ecommerce in China

Author(s):Sharon Gai
Collection:
Publisher:Springer Nature
Year:2022
Langue: English
Pages: 172 pages
Size:6.83 MB
Extension:PDF


[tab] [content title="Summary"] This book serves as a practical guide to the Chinese e-commerce market for both business professionals and academics. With China’s retail market valued at $5.6 trillion and boasting the highest e-commerce penetration rate globally, it presents immense opportunities. The COVID-19 pandemic has accelerated investments by brands looking to boost their online sales. Written from the heart of the world’s largest e-commerce platform, *Ecommerce Reimagined: Retail and Ecommerce in China* aims to meet the growing demand from entrepreneurs and businesses seeking to enter China’s market. It also provides valuable context for students and scholars interested in understanding how e-commerce has transformed the Chinese retail landscape. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]


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Key-Words: Télécharger Ecommerce Reimagined : Retail and Ecommerce in China EBOOK PDF EPUB DJVU . Download Ecommerce Reimagined : Retail and Ecommerce in China EBOOK PDF EPUB DJVU .

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