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| Heidi M. Neck, Christopher P. Neck, Emma L. Murray | ||||
| Sage Publications, Inc | ||||
| 2016 | ||||
| English | ||||
| 560 pages | ||||
| 36.18 | ||||
[tab] [content title="Summary"] *Entrepreneurship: The Practice and Mindset* is a groundbreaking new text from Heidi Neck, one of the most influential thinkers in entrepreneurship education; Chris Neck, an award-winning professor; and Emma Murray, a business consultant and author. This innovative book takes students beyond the traditional classroom approach by helping them develop an entrepreneurial mindset—empowering them to create opportunities and take action in uncertain and dynamic environments. Drawing on the world-renowned Babson Entrepreneurship program, this text emphasizes the importance of practice and learning through action. Students are encouraged to learn entrepreneurship by taking small, real-world actions, engaging with stakeholders, gathering feedback, experimenting, and advancing their ideas. This hands-on approach allows students to build the entrepreneurial mindset, skillset, and toolset necessary not only for launching startups but also for driving innovation in organizations across various sectors. Whether your students come from business, liberal arts, engineering, or the sciences, *Entrepreneurship: The Practice and Mindset* will guide them on a transformative journey, equipping them with the practical experience and mindset to succeed in the ever-changing world of entrepreneurship. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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