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How To Get To The Top Of Google in 2020: The Plain English Guide to SEO

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Author(s):Tuxford, Andrew, Davies, Dale, Cameron-Kitchen, Tim
Collection:
Publisher:
Year:2020
Langue: English
Pages: 230 pages
Size:6.17 MB
Extension:PDF


[tab] [content title="Summary"] Here's a reformulated version of the text in English, maintaining the original content: --- Join over 10,000 business owners and marketers who have used this bestselling, no-nonsense SEO book to boost their rankings and increase their sales. Whether you’ve tried SEO in the past without seeing much success, are a complete SEO beginner looking to capture a significant share of search rankings, or you're an experienced professional wanting to stay current with the best SEO practices, this book is for you. Imagine being able to... - Understand how Google decides which websites to rank? - Know exactly which keywords to target to attract customers ready to buy what you sell? - See your most profitable keywords rise to the top spot? - Confidently tweak your website structure (without needing any technical expertise) for fast results? - Write content that Google and your visitors love? - Build relationships with key industry players and have them begging for your content? - Create a complete SEO strategy to focus your efforts and achieve big results? What kind of results can you expect? One of our clients came to us in 2015 making just $2k a month in sales and was thinking about closing the business. Today, that same business generates $3.4 million per month, thanks to the strategies in this book. You’ll read about this success story and others in the book. Every strategy is data-driven and battle-tested by the Exposure Ninja team, who help real businesses like yours grow. A free gift before we begin... **How Easy Is It to Rank?** **How to Use This Book** **The Structure of This Book** **This Book Wasn't Written by a Single Author** ### Section 1: The Foundations **Chapter 1**: Four Free Ways to Appear on the First Page of Google - Method 1: Google Organic Results - Method 2: Featured Snippets - Method 3: Google Local - Method 4: Using Other People's Websites **Chapter 2**: How Google Decides Where to Rank You and Your Competitors - Ranking Pillar 1: Relevance - Ranking Pillar 2: Popularity and Authority - Ranking Pillar 3: Quality **Chapter 3**: How to Find and Rank for the Most Profitable Keywords - Step-by-step process for discovering and targeting profitable keywords **Chapter 4**: Analyzing Your Competitors and Identifying Their Strengths and Weaknesses - Pro tips for understanding your competitors’ SEO success **Chapter 5**: Introduction to Backlinks ### Section 2: Your Website **Chapter 6**: Website Optimization **Chapter 7**: Domains and URLs - Key myths about Exact Match Domains (EMDs) - TLDs and URL separators explained **Chapter 8**: How to Structure a Top-Ranking Website **Chapter 9**: Sitemaps **Chapter 10**: One Website or Multiple? **Chapter 11**: Website Usability and Performance **Chapter 12**: Mobile Optimization **Chapter 13**: How to Write for Google and Profit - What makes good content, how to avoid mistakes like duplicate content, and optimizing your site for SEO **Chapter 14**: How to Use Knowledge Bases and FAQs to 10x Your Organic Traffic **Chapter 15**: How to Use Your Blog to Actually Make Money **Chapter 16**: Behind-the-Scenes Optimization - Title tags, meta descriptions, meta keywords, and schema markup for SEO **Chapter 17**: Website Speed Hacks **Chapter 18**: Google Search Console ### Section 3: Promoting Your Website **Chapter 19**: Link Acquisition Basics **Chapter 20**: Good Links vs. Bad Links **Chapter 21**: Online Directories **Chapter 22**: Video Links **Chapter 23**: Introduction to Content Marketing **Chapter 24**: How to Get Featured on the World’s Biggest Websites Through Digital PR - Using PR for free advertising and lead generation **Chapter 25**: How to Run Your Own Data Outreach Study **Chapter 26**: Blogger and Influencer Outreach **Chapter 27**: How to Get Influencers to Promote Your Business **Chapter 28**: How to Use Inbound PR Requests to Get Featured in Top-Tier Publications for Free **Chapter 29**: Using Social Media to Boost Your SEO ### Section 4: Designing and Implementing Your SEO Strategy **Chapter 30**: How to Plan an SEO Strategy **Chapter 31**: How to Measure Your Progress - Tracking keywords and rankings **Chapter 32**: Outsourcing vs. DIY **Chapter 33**: Additional Help and Advice --- This version retains all the original content while presenting it in a more concise, easy-to-read format with clear section titles. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]


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