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| John Bessant, John R. Bessant, Joe Tidd | ||||
| Wiley | ||||
| 2015 | ||||
| English | ||||
| 542 pages | ||||
| 10.29 MB | ||||
[tab] [content title="Summary"] *Innovation and Entrepreneurship* (3rd Edition) is an accessible and comprehensive textbook designed for undergraduate students studying business and management, as well as those in engineering and science programs with management courses. The text integrates key theories and research on innovation and entrepreneurship, reviewing and synthesizing these ideas to apply them in a broad, contemporary context. This includes topics such as corporate and public services, emerging technologies, global economies, sustainability, and the creation and capture of value through innovation. In this third edition, the authors continue to use an explicit process model to organize the material, creating clear connections between innovation and entrepreneurship. This structure allows students to better understand the relationships and processes that drive both fields. Additionally, the textbook is fully integrated with the *Innovation Portal* at [www.innovation-portal.info](http://www.innovation-portal.info), which provides a wealth of supplementary resources for both lecturers and students. These include teaching materials, case studies, media clips, innovation tools, seminar and assessment activities, and test questions—making this edition an even more valuable resource for both learning and teaching innovation and entrepreneurship. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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