 |
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| Michael Becker, Arnold | ||||
| For Dummies | ||||
| 2010 | ||||
| English | ||||
| 384 pages | ||||
| 6.59 MB | ||||
[tab] [content title="Summary"] Straightforward advice for creating and launching a mobile marketing plan Mobile communication is booming, and so is marketing on mobile devices. *Mobile Marketing For Dummies* offers a clear and accessible guide for developing, launching, and optimizing a mobile marketing program. Aimed at marketing professionals and business owners with little experience in the mobile space, it explains what mobile marketing is and how to adapt a traditional marketing strategy for mobile platforms. Key topics include assembling resources and budget, crafting a plan, following best practices, building mobile-friendly websites, and much more. - Learn what mobile marketing is, how to adapt your traditional marketing plan for mobile, and how to create and launch a mobile marketing strategy from scratch. - Explore how to activate your plan using voice, text, email, and social media campaigns. - Gain insights into the technical aspects of building mobile websites and apps, monetizing mobile, and advertising on other mobile platforms. *Mobile Marketing For Dummies* provides the essential tools to help you succeed in the dynamic mobile marketing landscape. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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