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| Philip A. Wickham | ||||
| Ft Pr | ||||
| 2001 | ||||
| English | ||||
| 352 pages | ||||
| 24.62 MB | ||||
[tab] [content title="Summary"] This book is ideal for courses in entrepreneurship and business enterprise at the advanced undergraduate, MBA, and Masters levels in business enterprise/entrepreneurship. Wickham offers a thorough introduction to a subject that is rapidly gaining significance, reflecting the growing role of entrepreneurship in the real economy and society. The book approaches entrepreneurship not as an elusive trait possessed by a select few, but as a practical discipline that can be studied, analyzed, and learned—similar to strategic management. By adopting a strategic perspective, this book makes entrepreneurship relevant to organizations as a whole, offering a unique and valuable approach to the subject. It reframes entrepreneurship as a set of actions that managers engage in, rather than an inherent characteristic of certain individuals. This approach emphasizes the practical, actionable aspects of entrepreneurship, making it accessible and applicable to both aspiring entrepreneurs and business professionals seeking to drive innovation within their organizations. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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