| Author | Hugh Macmillan, Mahen Tampoe |
| Publisher | Oxford University Press, USA |
| Year | 2001 |
| Language | English |
| Pages | 349 |
| Size | 31.17 MB |
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Summary
"Strategic Management: Process, Content, and Implementation" by Hugh Macmillan and Mahen Tampoe is a comprehensive guide that explores the fundamental principles and practices of strategic management. The book is structured around three key areas: the process of strategic management, the content of strategy, and the implementation of strategic plans. It provides a detailed examination of how organizations can develop and execute effective strategies to achieve competitive advantage. The authors emphasize the importance of aligning strategic goals with organizational capabilities and external opportunities. With practical examples, case studies, and theoretical insights, this book is an invaluable resource for students, academics, and business professionals seeking to master the art of strategic management.
Key Features
- Comprehensive coverage of strategic management processes, content, and implementation.
- Practical tools and frameworks for developing and executing strategies.
- Real-world examples and case studies to illustrate key concepts.
- Focus on aligning organizational capabilities with strategic goals.
- Exploration of contemporary issues in strategic management, such as globalization and innovation.
About Author
Hugh Macmillan is a renowned expert in the field of strategic management and organizational strategy. He has extensive experience as a consultant, educator, and author, with a focus on helping organizations achieve sustainable competitive advantage. Mahen Tampoe is an accomplished academic and practitioner, known for his work in strategic management and organizational development. Together, they bring a wealth of knowledge and practical insights to this book, making it a valuable resource for both students and professionals.
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Frequently Asked Questions
Q: What can I learn by reading this book?
A: This book provides a comprehensive understanding of strategic management, including the processes, content, and implementation of strategies. It also covers practical tools and frameworks for achieving competitive advantage.
Q: Is this book suitable for beginners?
A: Yes, the book is written in an accessible style and includes foundational concepts, making it suitable for beginners in the field of strategic management.
Q: Is this book recommended for professionals?
A: Absolutely. The book offers advanced insights and practical strategies that are valuable for business professionals, managers, and consultants seeking to enhance their strategic management skills.
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