Hugh Macmillan, Mahen Tampoe | ||||
Oxford University Press, USA | ||||
2001 | ||||
English | ||||
349 pages | ||||
31.17 MB | ||||
[tab] [content title="Summary"] Strategic management is at the heart of any business course, and the volume of available literature on the subject has grown significantly, often leading textbooks to become overly large as authors strive for comprehensive coverage. This textbook offers a concise alternative to such expansive works. Recognizing that most business students aim to gain practical, applicable knowledge—beyond just academic theory to pass exams—this text strikes a balance between theoretical concepts and practical application. It incorporates real-world challenges related to strategy implementation, ensuring that students not only understand the academic principles but also the practical issues they will encounter in the field. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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