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| Doris Berger-Grabner | ||||
| De Gruyter Oldenbourg | ||||
| 2021 | ||||
| English | ||||
| 447 pages | ||||
| 2.77 MB | ||||
[tab] [content title="Summary"] The retail industry and its associated business models have undergone a significant period of disruption. The rapid rise of new technologies, digital business models, and the transformation of social media platforms into major sales channels continue to shape the sector. Key external trends will play a crucial role in influencing and reshaping the retail landscape in the years ahead. As such, it is essential to prepare for these changes and equip oneself with the knowledge needed to gain a competitive edge. This textbook offers foundational knowledge about both the national and international retail sectors while providing valuable insights into key trends and developments. It covers critical areas such as new patterns of personal consumption, evolving geopolitical dynamics, technological advancements, and significant industry shifts. Additionally, it explores the importance of retailers adapting to these trends by refining their strategies, building strong brands, and finding innovative approaches to doing business. In today's challenging retail environment, this textbook aims to provide readers with the necessary insights and explanations to better understand these challenges and their managerial implications. The book emphasizes strategic brand management and branding decisions within the retail context. It is the first textbook to combine strategic retail management with strategic branding, featuring numerous best-case examples and practical illustrations. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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