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The End of Shops: Social Buying and the Battle for the Customer

Author(s):Cor Molenaar
Collection:
Publisher:Gower Pub Co
Year:2013
Langue: English
Pages: 198 pages
Size:2.40 MB
Extension:PDF


[tab] [content title="Summary"] Shops are facing numerous challenges, including economic recession, local regulations, parking issues, competition from online retail, and the strong bargaining power of suppliers. Shopping online 24/7 has become a genuine alternative to traditional stores, which are limited by fixed opening hours and a narrower product selection. So, does the traditional retailer still have a future? What are the latest trends in this shifting landscape, and how can they be leveraged to create effective business models? Cor Molenaar examines the struggles and risks facing retail, outlining the opportunities and potential for the sector to turn things around. He explores the evolving buying behavior of consumers (the new shopping), the history and evolution of retail (from the past to the present and what it needs to become in the future), and offers a vision of what the shop of tomorrow will look like. In order to survive, physical stores must adapt, reassess their unique value propositions, and find new ways to collaborate with both suppliers and customers. While online retailing is often viewed as the ultimate solution, Molenaar questions whether it truly is the answer. The online landscape will also continue to evolve, with many e-retailers disappearing or remaining on the periphery. Only the most astute suppliers and online stores, those who can maximize the opportunities offered by the Internet, will thrive. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]


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