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| Poynter, Ray, Williams, Navin, York, Sue | ||||
| John Wiley and Sons | ||||
| 2014 | ||||
| English | ||||
| 312 pages | ||||
| 1.5 MB | ||||
[tab] [content title="Summary"] The first book on the market dedicated to mobile research With more people owning mobile phones than computers or landlines, researchers have long recognized the need to shift data collection to mobile platforms. However, until now, there have been no systems that could effectively support this shift. This gap has been due to system incompatibilities, a lack of suitable tools, and a general misunderstanding of how to best leverage mobile technology. Many organizations have attempted to adapt traditional surveys to mobile formats without addressing the necessary changes, such as the need for shorter, more mobile-friendly surveys. Abstract: The definitive guide to mobile market research, *The Handbook of Mobile Market Research* is the first comprehensive resource focused entirely on the use of mobile technology in market research. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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Key-Words: Télécharger The handbook of mobile market research : tools and techniques for market researchers EBOOK PDF EPUB DJVU . Download The handbook of mobile market research : tools and techniques for market researchers EBOOK PDF EPUB DJVU .
