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| Payal Mehra, Uttar Pradesh, India Lucknow, Associate Professor of Communication, Indian Institute of Management Lucknow | ||||
| Business Expert Press | ||||
| 2017 | ||||
| English | ||||
| 170 pages | ||||
| 2.71 MB | ||||
[tab] [content title="Summary"] Effective communication across different ethnicities and cultures can be challenging, often leading to miscommunication and misunderstandings. In a diverse environment, communication is far more complex than the traditional linear model suggests. As a result, employees may experience frustration when their friendly gestures are misinterpreted, their casual demeanor is seen as unprofessional, or their accents are considered unclear. In a business context, such friction can damage relationships and hinder productivity. Therefore, it is crucial for executives to become skilled in cross-cultural communication to thrive in a globalized world. This means not only recognizing the differences between cultures but also adapting communication strategies to effectively navigate those differences. This book delves into the principles of cross-cultural communication, exploring how these principles can be applied universally across cultures and countries. The focus is on communication as an exercise in understanding and bridging both physical and psycho-social boundaries, as reflected in the book's title. Through this lens, it provides valuable insights for leaders and professionals seeking to communicate effectively in diverse environments, fostering better understanding and collaboration across cultures. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]
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