The Art of SEO, 3rd Edition: Mastering Search Engine Optimization

	Author(s):	Eric Enge, Stephan Spencer, Jessie Stricchiola
	Collection:
	Publisher:	O'Reilly Media
	Year:	2015
	Langue:	English
	Pages:	981 pages
	Size:	64.07 MB
	Extension:	PDF

[tab] [content title="Summary"] In this book, three recognized experts in search engine optimization provide valuable guidelines and innovative techniques to help you develop and implement a comprehensive SEO strategy. The third edition offers a mix of effective tactics, ranging from basic to advanced, and is fully updated for 2016, covering the latest SEO tools and new methods that have significantly altered the SEO landscape. Beginners will receive a thorough education on SEO, while experienced professionals will find an extensive reference guide to support their ongoing projects and campaigns. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

	Author(s):	Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
	Collection:
	Publisher:	O'Reilly Media
	Year:	2009
	Langue:	English
	Pages:	574 pages
	Size:	12.70 MB
	Extension:	PDF

[tab] [content title="Summary"] I really enjoyed reading this book. As a copywriter with some prior knowledge of SEO, I found most of the content to be highly relevant and useful. While it might not be the ideal entry-level guide for complete beginners, a motivated newcomer would still benefit from the effort. The book seems to effectively cater to two different audiences: business owners or marketing consultants with a solid interest in SEO, and professional SEO practitioners or web developers who will appreciate the more technical and architectural insights into how SEO works. The chapter on keyword research is particularly valuable—it offers the most comprehensive and practical information I've come across on the topic. It includes detailed examples of how to use three leading keyword research tools, along with other practical strategies for conducting keyword research. All in all, this book is a thorough and insightful resource that serious SEO students or professionals will want to keep as a reference. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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The End of Shops: Social Buying and the Battle for the Customer

	Author(s):	Cor Molenaar
	Collection:
	Publisher:	Gower Pub Co
	Year:	2013
	Langue:	English
	Pages:	198 pages
	Size:	2.40 MB
	Extension:	PDF

[tab] [content title="Summary"] Shops are facing numerous challenges, including economic recession, local regulations, parking issues, competition from online retail, and the strong bargaining power of suppliers. Shopping online 24/7 has become a genuine alternative to traditional stores, which are limited by fixed opening hours and a narrower product selection. So, does the traditional retailer still have a future? What are the latest trends in this shifting landscape, and how can they be leveraged to create effective business models? Cor Molenaar examines the struggles and risks facing retail, outlining the opportunities and potential for the sector to turn things around. He explores the evolving buying behavior of consumers (the new shopping), the history and evolution of retail (from the past to the present and what it needs to become in the future), and offers a vision of what the shop of tomorrow will look like. In order to survive, physical stores must adapt, reassess their unique value propositions, and find new ways to collaborate with both suppliers and customers. While online retailing is often viewed as the ultimate solution, Molenaar questions whether it truly is the answer. The online landscape will also continue to evolve, with many e-retailers disappearing or remaining on the periphery. Only the most astute suppliers and online stores, those who can maximize the opportunities offered by the Internet, will thrive. [/content] [content title="Content"] [/content] [content title="Author(s)"] [/content] [/tab]

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